We are much more than just a paint manufacturer: We stand by your side as an experienced trade partner. This means that you benefit from tailor-made solutions: From product developments, packaging and design to creative communication concepts at the point of sale — and beyond. Behind the scenes, our network of long-standing logistics partners and our own subsidiary FLT Service work to ensure that your projects run smoothly.

Brand & Category management

We are developing the paint segment efficiently and effectively — because this is the only way in which you, as a trade partner, will achieve the highest possible level of profitability. To create the perfect range for you, we work with you to analyse your shelf space, product ranges, and existing brand portfolio. Our in-house ‘Space Management’ department ensures extensive knowledge of the space available, e.g. in the form of block modules, documentation and the configuration of sales figures.

Your service instore

Our subsidiary FLT Handel & Service remains on hand to support you as a 360° trade supplier. Its extensive range of services includes security of supply, renovations, set-up, order placement and shelf and range maintenance, among other things. Additionally, you benefit from targeted customer training, level coaching and sales support. FLT offers you Europe-wide market coverage with activities in eight different countries.

International product and portfolio management

As an experienced trade partner, we offer you tailor-made product and packaging solutions. This means that you benefit from our specialists’ long-standing experience: Within the context of product and portfolio management, we manage more than 20,000 products worldwide. Development always corresponds to the latest market standards and local conditions, guaranteeing that you receive an individual approach.

Do you have your own sustainability goals? With certified environmentally-friendly products, we can help you achieve these. This way, your goals can be attained along the entire supply chain. Extra added value for you: Our colour-mixing service. This enables you to mix more than one million different shades from different products and of different levels of quality for your customers on the spot.

Creative concept and design service

As a reliable full-service partner, we give you all the benefits that help your products and brands come out on top in the competitive market environment. This includes individual support from our customer care team, professional market research, personalised advice and creative concept development. We can also help you with packaging design and the far-reaching marketing of your products using online and offline media.

International Colour Consultancy

We live for paint! This is why, through our Colour Consultancy service, we are delighted to share all of our expertise in this area with you. Our specialists do not just have the latest trend analyses and comprehensive reports for your project, we also draw on our European network of local experts who understand all market conditions.

J.W. Ostendorf’s special advantage: Using the international data from our own colour-mixing machines, we can predict trends in real time. On request, we can provide you with comprehensive analyses of the commercial ranges in all business areas of the paint category.

Reliable logistics competence

With our intelligent transport logistics, we cover all forms of delivery for you. We guarantee the distribution of your goods on time from the word go — in the quantity and quality desired and to the right place. The key to making deliveries on time is our international storage and transport logistics system — highly flexible and always focused on the customer.

Our 30,000 m2 hazardous materials warehouse is located right next to our production centre. Here we store and pick all goods using fully automated processes, before preparing them for dispatch. When doing so, we focus on extra value added services for you, e.g. in the form of tinting on demand, putting together promotional sets, e-commerce and store-friendly pallets.

Our goal for each of your orders is efficient, resource-friendly, cost-effective and individual logistics.

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